Those of us who create advertising or make advertising decisions need to start from a position…
Category:
Marketing Strategy
- Marketing Strategy
What happened to Starbucks? How a progressive company lost its way
by Clint RaineyStarbucks’s app has made the coffee giant healthier financially, but at a cost to its culture,…
- Marketing Strategy
New Product Launch Plan: What To Do during Pre-launch, Launch, and Post-launch
by Tom WhatleyNo one is better at building anticipation ahead of a launch than Apple. New product launches…
Round numbers have no inherent meaning — they’re a consequence of 10 fingers. But they provide…
𝗢𝗻 𝘁𝗵𝗲 𝘃𝗲𝗿𝗴𝗲 𝗼𝗳 𝗯𝗮𝗻𝗸𝗿𝘂𝗽𝘁𝗰𝘆, 𝘁𝗵𝗲 𝗱𝗮𝘆 𝗦𝘁𝗲𝘃𝗲 𝗝𝗼𝗯𝘀 𝗿𝗲𝘁𝘂𝗿𝗻𝗲𝗱 𝘁𝗼 𝗔𝗽𝗽𝗹𝗲 𝘄𝗮𝘀 𝘁𝗵𝗲 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗽𝗼𝗶𝗻𝘁…
- Marketing Strategy
Neil or Joe. Not Both: What happens when a big brand is forced off the “brand values” fence.
“I am doing this because Spotify is spreading false information about vaccines – potentially causing death…
Your pricing strategy plays a significant role in driving your brand growth. You need to treat…
As times change, so do marketing techniques and strategies. In fact, it seems like every day…
In my lifetime (and that’s a VERY long time) I have rarely if ever seen as…
- Marketing Strategy
Consumers will abandon a brand that can’t balance convenience and privacy
by adminThe global transformation of daily life has changed how people everywhere interact with brands. With experiences…
Yesterday comes the news that “Nielsen adds 55 million households to measure targeted TV ads better… …
When Mr. Richard Miller Devens first used the term “Business Intelligence” in his book Cyclopædia of…
