No one is better at building anticipation ahead of a launch than Apple. New product launches…
Category:
Marketing Strategy
Round numbers have no inherent meaning — they’re a consequence of 10 fingers. But they provide…
𝗢𝗻 𝘁𝗵𝗲 𝘃𝗲𝗿𝗴𝗲 𝗼𝗳 𝗯𝗮𝗻𝗸𝗿𝘂𝗽𝘁𝗰𝘆, 𝘁𝗵𝗲 𝗱𝗮𝘆 𝗦𝘁𝗲𝘃𝗲 𝗝𝗼𝗯𝘀 𝗿𝗲𝘁𝘂𝗿𝗻𝗲𝗱 𝘁𝗼 𝗔𝗽𝗽𝗹𝗲 𝘄𝗮𝘀 𝘁𝗵𝗲 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗽𝗼𝗶𝗻𝘁…
- Marketing Strategy
Neil or Joe. Not Both: What happens when a big brand is forced off the “brand values” fence.
“I am doing this because Spotify is spreading false information about vaccines – potentially causing death…
Your pricing strategy plays a significant role in driving your brand growth. You need to treat…
As times change, so do marketing techniques and strategies. In fact, it seems like every day…
In my lifetime (and that’s a VERY long time) I have rarely if ever seen as…
- Marketing Strategy
Consumers will abandon a brand that can’t balance convenience and privacy
by adminThe global transformation of daily life has changed how people everywhere interact with brands. With experiences…
Yesterday comes the news that “Nielsen adds 55 million households to measure targeted TV ads better… …
When Mr. Richard Miller Devens first used the term “Business Intelligence” in his book Cyclopædia of…
On the latest twist in the Purpose story – and why everyone ignored the most interesting…
- customer experienceMarketing Strategy
Some simple advice for Apple and app developers: It’s not about you
by Jason SnellIt’s been a rough few weeks for AgileBits, the company that makes password-manager 1Password. It announced…
