Tech companies earn staggering profits by targeting ads to us based on our online behavior. This…
Category:
Marketing Strategy
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Those of us who create advertising or make advertising decisions need to start from a position…
- Marketing Strategy
What happened to Starbucks? How a progressive company lost its way
by Clint RaineyStarbucks’s app has made the coffee giant healthier financially, but at a cost to its culture,…
- Marketing Strategy
New Product Launch Plan: What To Do during Pre-launch, Launch, and Post-launch
by Tom WhatleyNo one is better at building anticipation ahead of a launch than Apple. New product launches…
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Round numbers have no inherent meaning — they’re a consequence of 10 fingers. But they provide…
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𝗢𝗻 𝘁𝗵𝗲 𝘃𝗲𝗿𝗴𝗲 𝗼𝗳 𝗯𝗮𝗻𝗸𝗿𝘂𝗽𝘁𝗰𝘆, 𝘁𝗵𝗲 𝗱𝗮𝘆 𝗦𝘁𝗲𝘃𝗲 𝗝𝗼𝗯𝘀 𝗿𝗲𝘁𝘂𝗿𝗻𝗲𝗱 𝘁𝗼 𝗔𝗽𝗽𝗹𝗲 𝘄𝗮𝘀 𝘁𝗵𝗲 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗽𝗼𝗶𝗻𝘁…
- Marketing Strategy
Neil or Joe. Not Both: What happens when a big brand is forced off the “brand values” fence.
“I am doing this because Spotify is spreading false information about vaccines – potentially causing death…
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Your pricing strategy plays a significant role in driving your brand growth. You need to treat…
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As times change, so do marketing techniques and strategies. In fact, it seems like every day…
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In my lifetime (and that’s a VERY long time) I have rarely if ever seen as…
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The global transformation of daily life has changed how people everywhere interact with brands. With experiences…
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Yesterday comes the news that “Nielsen adds 55 million households to measure targeted TV ads better… …
