Marketing Strategy

What is the 7Ps Marketing Mix and how should it be used? The marketing mix is…

Events have always been a double-edged sword for marketers: They yield the greatest number of leads,…

If advertising is the developed economy’s canary in the coal mine, when will she start singing…

The fifth phase of the DMA’s barometer of the key concerns and impact Coronavirus is having…

From real-time attribution models to dynamic ad studios, digital marketing tools have helped businesses find creative…

In a recent post, we looked at the cost of providing a poor Customer Experience (CX). …

My wife has a private yoga instructor. A tall, very calm dude called Gary who turns…

Alistair Rennie and Jonny Protheroe work on Google’s consumer insights team, which means they spend a…

Tuesday, July 21, at 11:00 a.m. PT Learn how to drive business growth and establish resiliency…

One, if she has a great communications strategy.  Two weeks ago the global marketing profession, fronted…

TORONTO, June 18, 2020 /PRNewswire/ – Aimia Inc. (TSX: AIM) (“Aimia” or the “Company”) announced that the Quebec…

If you’re a marketing student about to graduate, a job-seeker considering the field of marketing, or…