What is the 7Ps Marketing Mix and how should it be used? The marketing mix is…
Marketing Strategy
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If advertising is the developed economy’s canary in the coal mine, when will she start singing…
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The fifth phase of the DMA’s barometer of the key concerns and impact Coronavirus is having…
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From real-time attribution models to dynamic ad studios, digital marketing tools have helped businesses find creative…
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My wife has a private yoga instructor. A tall, very calm dude called Gary who turns…
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Alistair Rennie and Jonny Protheroe work on Google’s consumer insights team, which means they spend a…
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Tuesday, July 21, at 11:00 a.m. PT Learn how to drive business growth and establish resiliency…
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One, if she has a great communications strategy. Two weeks ago the global marketing profession, fronted…
- Marketing Strategy
Aimia Prevails Over Air Canada on Injunction Application Transaction With Kognitiv Now Closed
TORONTO, June 18, 2020 /PRNewswire/ – Aimia Inc. (TSX: AIM) (“Aimia” or the “Company”) announced that the Quebec…
- Marketing Strategy
Survey: 734 Marketing Professionals Share How They’re Hiring in the 2020 Recession
by Rand FishkinIf you’re a marketing student about to graduate, a job-seeker considering the field of marketing, or…


