In my last post we talked about what Trust is, why it’s more important than CSAT or NPS, …
Latest in Marketing Strategy
It’s a new brand world. That cross-trainer you’re wearing — one look at the distinctive swoosh …
BizTech Professionals’ Association of Canada (BTPAC) – www.btpac.org, is federal “non-Profit” a training and certification Organization, and …
- Marketing StrategyRetail
Take Tesco’s lead, prepare for a recession that will dwarf the financial crash
by adminby admin 2 mins readYou remember 2008, of course? Leona Lewis was everywhere with Bleeding Love. The Spanish started dominating …
BizTech Professionals’ Association of Canada (BTPAC) – www.btpac.org, is federal “non-Profit” a training and certification Organization, and …
- ArticlesMarketing Strategy
Brand Safety Advice from BRANDED’s Claire Atkin and Nandini Jammi
by adminby admin 2 mins readI recently connected with Claire Atkin, who co-writes BRANDED with Nandini Jammi. Each week, they offer smart, down-to-earth …
- ArticlesFeature 2Marketing Strategy
10 lessons on marketing strategy from two of the world’s smartest men…
by adminby admin 2 mins read‘If you always read the same things as everyone else in your industry, you’ll only ever …
No one could have predicted the events of 2020 or their impact on our personal and …
As a small business owner, the one thing you probably lack is a large marketing budget, …
- ArticlesMarketing Strategy
US, UK Travel Sales Won’t Recover Until 2022
by adminby admin 2 mins readAs a result of the COVID-19 pandemic, demand for traveling dropped off significantly, especially in the US and …
- ArticlesMarketing Strategy
Improve your copy and you will sell more… It’s an unarguable fact – and here’s how you can do it
by adminby admin 2 mins readKnowledge is power.I know, that statement has been overworked. But, if you are employing a copywriter …
- ArticlesMarketing Strategy
Marketing Recovery Series: Why you shouldn’t cut your marketing spend in a downturn
by adminby admin 2 mins readIn a downturn, marketing budgets are often the first casualty when success is measured in sales. …
