TORONTO, June 18, 2020 /PRNewswire/ – Aimia Inc. (TSX: AIM) (“Aimia” or the “Company”) announced that the Quebec…
Category:
Marketing Strategy
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- Marketing Strategy
Survey: 734 Marketing Professionals Share How They’re Hiring in the 2020 Recession
by Rand FishkinIf you’re a marketing student about to graduate, a job-seeker considering the field of marketing, or…
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As marketers, we are navigating a new world. What marketing trends we should be watching closely?…
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In my last post we talked about what Trust is, why it’s more important than CSAT or NPS,…
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It’s a new brand world. That cross-trainer you’re wearing — one look at the distinctive swoosh…
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BizTech Professionals’ Association of Canada (BTPAC) – www.btpac.org, is federal “non-Profit” a training and certification Organization, and…
- Marketing StrategyRetail
Take Tesco’s lead, prepare for a recession that will dwarf the financial crash
You remember 2008, of course? Leona Lewis was everywhere with Bleeding Love. The Spanish started dominating…
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BizTech Professionals’ Association of Canada (BTPAC) – www.btpac.org, is federal “non-Profit” a training and certification Organization, and…
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I recently connected with Claire Atkin, who co-writes BRANDED with Nandini Jammi. Each week, they offer smart, down-to-earth…
- ArticlesFeature 2Marketing Strategy
10 lessons on marketing strategy from two of the world’s smartest men…
‘If you always read the same things as everyone else in your industry, you’ll only ever…
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No one could have predicted the events of 2020 or their impact on our personal and…
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As a small business owner, the one thing you probably lack is a large marketing budget,…
