The modern CMO faces a stark reality: Despite commanding larger budgets and more sophisticated tools, most…
Category:
Marketing Strategy
- Lead GenerationMarketing StrategyPrivacy & Data Protection
Death of a (Personalisation) Salesman
by Ben OliverOriginally published in WARC, October 2024. Updated May 2025. In Death of a Salesman, Willy Loman…
- brand managementMarketing StrategyPrivacy & Data Protection
WHAT THEY FORGOT TO MENTION AT CANNES
by Bob HoffmanWhile the advertising industry remains distracted by ‘AI’, ‘the future of holding companies’, and ‘what happened…
Introverts engage differently—and most marketing funnels don’t reflect that. “May I have your phone number?” “Why?…
- Digital MarketingMarketing Strategy
Ignore anyone who tells you to forget about targeting
by Mark RitsonIf you are any kind of marketer with any kind of budget you’ve recently been told…
Now in its 14th Year here is Mark Ritson’s run down of the biggest marketing moments…
- brand managementMarketing Strategy
This former ad agency CEO says the ad industry has 3 major delusions holding it back
Bob Hoffman is the former owner and CEO of ad firm Hoffman/Lewis. After 22 years of…
- brand managementMarketing Strategy
It’s Time for Marketers to Rethink Their Strategy?
by Derek LackeyBuilding a Brand for the Long Term In today’s fast-paced marketing environment, it seems there’s an…
I’ve witnessed the entire arc of the evolution of digital marketing – from 1995 when we…
Photo by KOBU Agency on Unsplash More than gaining more clients, the most successful brands nowadays…
- brand managementMarketing Strategy
Starbucks needs to cut the crap from its brand positioning
by Mark RitsonIn February 2007, Howard Schultz, then chairman of Starbucks, sat at his kitchen table drafting a…
I once worked for the CEO of a very large American retailer. I did various things…
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