There was a time when every problem seemed to be a ‘communications’ problem. If you couldn’t …
Latest in Marketing Strategy
- Marketing Strategy
Does Your Brand Have an Intellectual Alibi?
by Jamie Kingby Jamie King 2 mins readWhen people ask me why El Tesoro is my favorite tequila, I always respond by sharing …
Photo credit: Núria Madrid Summary. With organizations of all sorts facing increased urgency and unpredictability, being able …
What is the difference between Digital Marketing and Strategic Marketing? Digital Marketing is the online arm …
- Marketing Strategy
Copy KitKat on your quest for ‘double D marketing’
by Mark Ritsonby Mark Ritson 2 mins readWe often enshrine the name of a brand’s founder in gold. Later, we portray them in …
Those of us who create advertising or make advertising decisions need to start from a position …
- Digital MarketingMarketing Strategy
You don’t need cookies to track conversions, why?
by Dr. Augustine Fou 2 mins readYou don’t need cookies to track conversions, why? Because the conversions you were tracking with third …
- Marketing Strategy
Effectiveness ignorance has left American marketing lagging behind the rest of the world
by Mark Ritsonby Mark Ritson 2 mins readThirty years ago I had three remarkable experiences. I finished the data collection stage of my …
Summary. Social media was supposed to usher in a golden age of branding. But things didn’t turn …
- Marketing Strategy
Airbnb CMO on ditching performance marketing for big, bold brand campaigns
by Kendra Clarke 2 mins readWe catch up with the rental app’s marketing boss, Hiroki Asai, to hear why he shifted …
We’re all familiar with the noxious concept of “shrinkflation.” Products get smaller or worse, but the price …
- Marketing Strategy
Content Marketing for Private Equity: Creating Engaging Thought Leadership
by Arleen Atienza 2 mins readPrivate equity (PE) professionals know that engaging their target audiences isn’t just about winning new business. …
