Executive Summary Spending on marketing technology (martech) is now a major budget line item for brands. …
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In a world of digital saturation, the true disruptors bring touchpoints that are tangible, accessible, and …
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Why advertising is on a blind-folded mission to wipe itself out
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Why are marketers ignoring the data on short-termism?
by adminby admin 2 mins readEvery marketer (and agency) seemingly knows about the dangers of short-termism when it comes to building …
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Social Video Ad Spending Will Grow 44% by 2021
by adminby admin 2 mins readWe forecast that social video ad spending in the US will reach $14.89 billion in 2021, …