Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report…
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Articles
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Social commerce only drives a fraction of ecommerce sales, but it’s picking up speed. Between 2016…
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A couple of years ago, Bill Theofilou, a senior managing director at Accenture Strategy, met with a…
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Executive Summary Spending on marketing technology (martech) is now a major budget line item for brands.…
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In a world of digital saturation, the true disruptors bring touchpoints that are tangible, accessible, and…
- ArticlesPrivacy
Privacy and Cybersecurity Are Converging. Here’s Why That Matters for People and for Companies.
2018 has been the year of privacy. News of Facebook’s exposure of tens of millions of…
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The advertising industry is suffering from an efficiency bubble. Data-driven digital advertising, in particular, has been highly efficient…
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One of top three trade show goals for B2B marketers is to strengthen key relationships. And…
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Control and simplicity are the two things consumers want most from brands — especially in their…
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There is so much misunderstanding about what the GDPR is and what the GDPR does, that…
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Chantal Tomlinson, VP of Digital and Technology, was faced with a few key objectives when considering…
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I spend my time facilitating workshops with agencies and clients around the world. Here are some…
