Gmail used to be a tradeoff. Less privacy. More convenience. That balance is changing. Google is…
What Are the Fundamentals of Marketing?
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We keep hearing that we must return to the fundamentals of marketing, but what the hell…
Content has gotten such a negative connotation over the years. Before, it was simply the label…
Ignore anyone who tells you to forget about targeting
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If you are any kind of marketer with any kind of budget you’ve recently been told…
by Mark Ritson
Mail is a ‘super touchpoint’ with Andrew Tindall
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Just when you think direct mail is dead…
In today’s digital age, knowing how to collect, process, and analyze data can be a competitive…
