Introverts engage differently—and most marketing funnels don’t reflect that.
“May I have your phone number?” “Why? I just need to buy this yarn.” Surprised by my answer, the store employee mumbled: “I was told to collect a phone number from every customer.” Since she didn’t give up, and I had no interest in arguing, I gave in: I shared my number, paid, and left.
About a month later, I returned to buy something else. She asked for my phone number again, and when I questioned her, she admitted the company doesn’t store phone numbers in their system. The data wasn’t even to create a customer profile as I expected, which made no sense to me. I wondered who gave them such advice and decided not to set foot in that store again—even if they have great yarn. And I’m probably not the only introvert who reacts this way.
Pop-up offers right when I land on a website? Don’t get me started! Without browsing a bit, I don’t even know what a website offers, much less if I’m interested in buying the latest or a discounted product.
Signing up for a newsletter or buying something only to be bombarded with emails right away, or every day, from that company? No, thank you! If I want to buy from you again, I know how to find you! With marketing strategies like these, there’s a high chance I’ll look elsewhere if I still want to buy that type of product or service.
If you’re thinking, “Oh, that’s just her behavior! We know better from marketing studies and tests that we need to be ‘seen’ by a potential customer at least xyz times before they buy something or buy again.”
What if those studies and test results don’t show the full picture…
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