Canadian advertisers are over-investing in flashy “long ball hitters” like search and social at the expense of…
Category:
Media Buying
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- ArticlesMedia Buying
Top Ten Mistakes In Advertising & How To Avoid Them – #5 You Gotta Dance With Who You Brung
We’ve made it to Article #5 and today what I want to share with you is…
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AAM Brand View helps publishers share their unique brand messaging alongside AAM-verified data with media planners…
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Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report…
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In the first three articles of this series, I think we have been very insistent at…
- ArticlesMarTechMedia Buying
UK’s ICO event on targeted ads opens floor to the adtech industry: Anybody? No? Speak for 10 minutes. Hello?
The adtech industry was unable to muster even a single speaker to fill a 10-minute slot…
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The IPSOS Veracity Index revealed that marketing and advertising professionals are now trusted less than any…
- ArticlesMedia Buying
Top Ten Mistakes In Advertising & How To Avoid Them – #3 Identify Your Target Group
As we saw in articles 1 & 2, we talked about testing and about the critical…
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A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising…
- ArticlesDigital MarketingMedia Buying
The alternative to your dying local paper is written by one person, a robot, and you
Perhaps you’ve read that the future of media is in peril. But that’s probably overstating the…
- ArticlesDigital MarketingMedia Buying
Digital Advertising Revenues Rise to $26.2 Billion in Q3 2018, Up 22% Year-Over-Year, According to IAB
Strong Q3 Builds on Record-Breaking Half-Year 2018 NEW YORK, NY (February 14, 2019) — U.S. digital advertising…
- ArticlesData MarketingMedia BuyingPrivacy
Facebook was clobbered by a landmark EU ruling that could mean major changes to the way it does business
Facebook has been clobbered with a landmark ruling in Germany that could mean huge changes to…
