New discoveries about the human mind show the limitations of reason. In 1975, researchers at Stanford …
Latest in Marketing Strategy
Summary. In common with many professions and disciplines, strategy has its myths – half truths and half …
- Digital MarketingMarketing Strategy
Get ready for the post-cookie world
by Vicki Huff Eckert 2 mins readGoogle’s decision to phase out third-party cookies will usher in a new digital economy. Almost every …
- Marketing Strategy
Five opportunities for CMOs in a pandemic-impacted world
by SAMRAT SHARMA 2 mins readMarketing was already at a defining moment, but COVID-19 has hastened the need for transformation. How …
If there was ever a year for strategy to do its job well, it’s 2020. The …
- customer experienceMarketing Strategy
CX: An Effortless Experience Isn’t Enough
by Jim Tincherby Jim Tincher 2 mins readIn CX, we all focus on making the experience easier on our customers. (We even made …
- Marketing Strategy
Owning vs Renting the Customer Relationship: What Is Best For the Future of Your Brand?
by Jed Schneiderman 2 mins readCharles Dickens was famous for this opening line in A Tale of Two Cities – “It was …
- Marketing Strategy
The EU just hit Amazon with a major antitrust complaint that could cost the tech giant $28 billion
by adminby admin 2 mins readThe European Commission on Tuesday filed an antitrust complaint against Amazon over the way it uses …
- Marketing Strategy
Scott Galloway: CMOs should become chief intelligence officers
by Charlotte Rogers 2 mins readProfessor, author and entrepreneur Scott Galloway is urging CMOs to transform themselves into chief intelligence officers, …
In 2016, the Association of National Advertisers (ANA) published the results of an investigation of media …
- Marketing Strategy
When It Comes to Culture, Does Your Company Walk the Talk?
by Donald Sullby Donald Sull 2 mins readCompany practices often conflict with corporate values. Closing the gap starts with communication. When Johnson & …
- Digital MarketingeCommerceMarketing StrategyMarTechTechnologyWebsite Development
24 Shopify Apps to Help You Sell Your Best This Black Friday Cyber Monday
by Diana Winterby Diana Winter 2 mins readAt the best of times, running a business can feel a little like a classic video …
