I once worked for the CEO of a very large American retailer. I did various things…
Category:
Marketing Strategy
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There was a time when every problem seemed to be a ‘communications’ problem. If you couldn’t…
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When people ask me why El Tesoro is my favorite tequila, I always respond by sharing…
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Photo credit: Núria Madrid Summary. With organizations of all sorts facing increased urgency and unpredictability, being able…
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What is the difference between Digital Marketing and Strategic Marketing? Digital Marketing is the online arm…
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We often enshrine the name of a brand’s founder in gold. Later, we portray them in…
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Those of us who create advertising or make advertising decisions need to start from a position…
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You don’t need cookies to track conversions, why? Because the conversions you were tracking with third…
- Marketing Strategy
Effectiveness ignorance has left American marketing lagging behind the rest of the world
by Mark RitsonThirty years ago I had three remarkable experiences. I finished the data collection stage of my…
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Summary. Social media was supposed to usher in a golden age of branding. But things didn’t turn…
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We catch up with the rental app’s marketing boss, Hiroki Asai, to hear why he shifted…
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We’re all familiar with the noxious concept of “shrinkflation.” Products get smaller or worse, but the price…
