Attend enough marketing conferences and all of them start to feel essentially the same. A slightly…
Category:
Marketing Strategy
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Is the traditional digital marketing agency dead? Not likely in the near term, but there is…
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2019 Marketing Trends Report Digital marketing is constantly evolving—how do you stay ahead and take advantage…
- ArticlesMarketing Strategy
Snack bar company Kind files FDA petition to stop sneaky advertising on food packaging
If you’ve ever picked up a bottled drink or a packaged food item, you’ve probably noticed…
- ArticlesMarketing Strategy
Amazon Almost Killed Best Buy. Then, Best Buy Did Something Completely Brilliant
The year was 2012, and everything seemed to be going wrong for Best Buy. The CEO had…
- ArticlesMarketing Strategy
How to Manage and Simplify the Arduous Process of Naming a Product or Service
Naming can be a difficult and thankless marketing undertaking. Anyone who has had to name a…
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Businesses that want to drive traffic to their site have had to learn how to optimize…
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“Companies spend millions creating and advertising their brands,yet the Customer’s experience is what drives Customer perception.”…
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A couple of years ago, Bill Theofilou, a senior managing director at Accenture Strategy, met with a…
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The advertising industry is suffering from an efficiency bubble. Data-driven digital advertising, in particular, has been highly efficient…
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One of top three trade show goals for B2B marketers is to strengthen key relationships. And…
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Chantal Tomlinson, VP of Digital and Technology, was faced with a few key objectives when considering…
