Many strategy execution processes fail because the firm does not have something worth executing. The strategy…
Category:
Marketing Strategy
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- ArticlesMarketing Strategy
Marketers and advertisers struggle to understand “mainstream audiences”: U.K. study
Marketers and advertisers are more biased and less empathetic than they like to believe, according to…
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Reach’s new study, The Empathy Delusion, is serious, sober and thought-provoking – but paints a view…
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Early in my career as a product leader, I learned to execute quickly, leading to success…
- ArticlesMarketing Strategy
Amazon overtakes Google and Apple to become the world’s most valuable brand
Amazon has become the world’s most valuable brand this year by overtaking Google and Apple, according…
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Back in 2007 the five major mobile-phone manufacturers—Nokia, Samsung, Motorola, Sony Ericsson, and LG—collectively controlled 90%…
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One of the challenges that customer experience (CX) professionals face is getting the insights they uncover…
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For many years I’ve been preaching that customer service is the new marketing. Give your customers…
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A toxic culture creates a variety of risks for a business. From reputational damage brought on…
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Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they…
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This week, the home of the Whopper debuted a new line of Real Meals with the…
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Exceptional retailing has always been based on the superb execution of the 6 P’s which drove…
