Early in my career as a product leader, I learned to execute quickly, leading to success …
Latest in Marketing Strategy
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Amazon overtakes Google and Apple to become the world’s most valuable brand
by adminby admin 2 mins readAmazon has become the world’s most valuable brand this year by overtaking Google and Apple, according …
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Pipelines, Platforms, and the New Rules of Strategy
by adminby admin 2 mins readBack in 2007 the five major mobile-phone manufacturers—Nokia, Samsung, Motorola, Sony Ericsson, and LG—collectively controlled 90% …
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Four Steps for Making Your Customer Insights Users Successful
by adminby admin 2 mins readOne of the challenges that customer experience (CX) professionals face is getting the insights they uncover …
For many years I’ve been preaching that customer service is the new marketing. Give your customers …
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Culture is key to avoiding reputational risk
by adminby admin 2 mins readA toxic culture creates a variety of risks for a business. From reputational damage brought on …
Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they …
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WWTT? Burger King’s ‘Real Meal’ Campaign Falls Flat
by adminby admin 2 mins readThis week, the home of the Whopper debuted a new line of Real Meals with the …
Exceptional retailing has always been based on the superb execution of the 6 P’s which drove …
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In-housing should not be about cutting costs, say speakers at ACA event
by adminby admin 2 mins readLast fall, the Association of National Advertisers in the U.S. released headline-grabbing survey results revealing that …
On a warm evening after a strategy off-site, a team of executives arrives at a well-known …
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Mark Ritson: Accept it, people hate ads – yes, all of them
by adminby admin 2 mins readAttend enough marketing conferences and all of them start to feel essentially the same. A slightly …
