In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in…
Category:
Marketing Strategy
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Greg Ramier might not be a household name. But odds are, you’ve probably shopped in one…
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I want to share with you an interview question that someone asked me a long time…
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I’ve been selling for over 30 years, and it’s been a blast. I’ve seen some incredible…
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According to a recent report by Forrester, 88% of organizations agree that the role of the CMO…
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The entire ethos of the Spanish hotel chain Ilunion is built on innovation, and its most…
- ArticlesMarketing Strategy
By running unwitting PR for Jeffrey Epstein, Forbes shows the risks of a news outlet thinking like a tech platform
A technology company, anxious to grow its userbase and hungry for content, settles on a bargain:…
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The leaning of democrats to democratic socialism is in part due to the plight of Millennials…
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Chief marketing officers, who have among the shortest tenures in the C-suite, are used to pressure.…
- ArticlesMarketing Strategy
Patagonia Takes A Stand Against Companies That Aren’t Working To Better The Environment
Patagonia, the company that urges people not to buy its jackets ― and instead just fix the ones…
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Many strategy execution processes fail because the firm does not have something worth executing. The strategy…
- ArticlesMarketing Strategy
Marketers and advertisers struggle to understand “mainstream audiences”: U.K. study
Marketers and advertisers are more biased and less empathetic than they like to believe, according to…
