Brand identity design connects you to your audience and is the most reliable and effective way…
Category:
Marketing Strategy
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It doesn’t matter what industry your business operates in; your brand designs are a representation of…
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In this edition of the Deceptive Marketing Practices Digest, we look at three marketing issues that resonate…
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Measuring Customer Experience is important, right? We need to know how customers feel about their interactions…
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Good customer service seems like common sense for businesses. But how valuable is it really? Until…
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Before the dawn of digital marketing, before buzzwords like “customer-centric” or “consumer behavior”, the relationship between…
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Jonathan-Knowles/Getty Images Almost every leader wants to make more time for strategic thinking. In one surveyof 10,000 senior leaders,…
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Editor’s Note: This guest post was contributed by Seth Godin, the the author of 19 bestselling books, including…
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A belated Happy New Year to you… Just when you thought it was safe to check…
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In numerous conversations with CMOs, a common question I’m asked is: “Why aren’t more marketers invited…
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With all the focus on how AI, data, personalization and more can create a better customer…
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Data-driven decision making has been the mantra of most good CEOs and CMOs over the better…
