The year 2020 opens a new decade and much will be different, relative to ten years …
Latest in Marketing Strategy
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Three predictions for retail relevancy in 2020
by adminby admin 2 mins readHeading into a new decade, savvy retailers are firming up their strategies for success — especially …
The processing power of today’s smartphones is several thousand times greater than that of the computers that …
Huge strategists, technologists, UX designers, and creatives weigh on what will be relevant in the year …
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Media and advertising 2020: strategies for success // Part 2
by adminby admin 2 mins readIn the second of two end-of-year specials, experts from across the media and advertising sectors reveal …
- ArticlesMarketing Strategy
Media and advertising 2020: strategies for success // Part 1
by adminby admin 2 mins readExperts from across the media and advertising sectors reveal their blueprints for a prosperous year ahead. Read …
- ArticlesMarketing Strategy
Coke appoints a CMO two years after killing off the role
by adminby admin 2 mins readCoca-Cola’s decision to axe the global chief marketing officer role sparked a wave of companies adopting …
Marketing is all about strategy — or is it? To find out, the August 2019 CMO Survey asked …
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The Importance Of A Marketing Strategy – Not Just Another Buzzword
by adminby admin 2 mins readMarketing Strategy. Let’s face it. In today’s business world, we’re inundated with so many buzzwords, new …
Whether you blame the fragmented media landscape, increasing demand for transparency or expanding agency capabilities, one …
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Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025
by adminby admin 2 mins readBy 2025, 80% of marketers who have invested in personalization will abandon their efforts due to …
