With all the focus on how AI, data, personalization and more can create a better customer…
Category:
Marketing Strategy
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Data-driven decision making has been the mantra of most good CEOs and CMOs over the better…
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In 2012 a leading retailer began looking for a new chief marketing officer. The job description…
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The year 2020 opens a new decade and much will be different, relative to ten years…
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Heading into a new decade, savvy retailers are firming up their strategies for success — especially…
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The processing power of today’s smartphones is several thousand times greater than that of the computers that…
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Huge strategists, technologists, UX designers, and creatives weigh on what will be relevant in the year…
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In the second of two end-of-year specials, experts from across the media and advertising sectors reveal…
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Experts from across the media and advertising sectors reveal their blueprints for a prosperous year ahead. Read…
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Coca-Cola’s decision to axe the global chief marketing officer role sparked a wave of companies adopting…
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Marketing is all about strategy — or is it? To find out, the August 2019 CMO Survey asked…
