Marketing Strategy

It doesn’t matter what industry your business operates in; your brand designs are a representation of …

In this edition of the Deceptive Marketing Practices Digest, we look at three marketing issues that resonate …

Measuring Customer Experience is important, right? We need to know how customers feel about their interactions …

Good customer service seems like common sense for businesses. But how valuable is it really? Until …

Before the dawn of digital marketing, before buzzwords like “customer-centric” or “consumer behavior”, the relationship between …

Jonathan-Knowles/Getty Images Almost every leader wants to make more time for strategic thinking. In one surveyof 10,000 senior leaders, …

Editor’s Note: This guest post was contributed by Seth Godin, the the author of 19 bestselling books, including …

A belated Happy New Year to you… Just when you thought it was safe to check …

In numerous conversations with CMOs, a common question I’m asked is: “Why aren’t more marketers invited …

With all the focus on how AI, data, personalization and more can create a better customer …

Data-driven decision making has been the mantra of most good CEOs and CMOs over the better …

In 2012 a leading retailer began looking for a new chief marketing officer. The job description …