In a downturn, marketing budgets are often the first casualty when success is measured in sales.…
Category:
Marketing Strategy
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Recently, I spoke with a CEO who runs a mid-size company. He was telling me his tale of frustration at…
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‘What is the difference between a strategy and tactics?’ is one of the most common questions…
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Promotional contests are a great way to attract consumers’ attention to your brand and your products.…
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ARE THE “FEEL GOOD” NARRATIVES THAT A LOT OF BRANDS ARE ADOPTING RIGHT NOW ACTUALLY EFFECTIVE?…
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The actions of brands during a crisis can make or break long-term relationships with consumers, according…
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Jacada discuss how customer service automation can help you deliver a consistent customer experience. Corporate America…
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Some straight talk about the CMO We’ve seen all the dire predictions. The role of chief…
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A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of…
- ArticlesMarketing Strategy
The CMA extends free career development platform to all marketing professionals
Toronto, ON – May 12, 2020 – The Canadian Marketing Association (CMA) today released a cutting-edge version…
- AIMarketing Strategy
Aimia Loyalty Solutions and Kognitiv Corporation Merge to Form a Visionary Leader in Loyalty
(All figures referenced in Canadian dollars, except where noted) Merger forms a technology-forward loyalty solutions leader…
- ArticlesMarketing Strategy
Experts Share Marketing And Communications Dos And Don’ts During the Pandemic
Companies in nearly every segment of the economy are staring down a different reality from what…
