For the past couple of months, Google has been actively testing its Privacy Sandbox proposal for…
Category:
Digital Marketing
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Pandemic pivots have seen many companies re-evaluate their longer-term marketing mix in light of our stay-at-home…
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A new era has dawned for digital advertising. Stricter data protection laws coupled with browsers’ anti-tracking…
- Digital Marketing
Ireland’s data watchdog slammed for letting adtech carry on ‘biggest breach of all time’
A dossier of evidence detailing how the online ad targeting industry profiles Internet users’ intimate characteristics without their…
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Having spent the last 20 years in New York’s Silicon Alley and seen the entire story-arc…
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The telecom giant had hoped to use its scale and AppNexus deal to build up a…
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Conversion intelligence is a fundamental change in your approach to marketing. It’s the pairing of your…
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Accountability is something that is incredibly important in order for the departments within a company to…
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I’ve said repeatedly, over the last 15 years, that marketers are using digital all wrong when…
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The coronavirus pandemic has proved that digital transformation is a business imperative. Tune in on Wednesday 16…
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Digital marketing trends are constantly evolving, moreover, with the whole situation that we are facing right…
- Digital Marketing
The Digital Marketer’s Manifesto: Why Our Industry Must Embrace Disruption to Survive
with contribution from Robert Webster When I first broke into the digital advertising industry, I was…
