For the past couple of months, Google has been actively testing its Privacy Sandbox proposal for…
Category:
Digital Marketing
Pandemic pivots have seen many companies re-evaluate their longer-term marketing mix in light of our stay-at-home…
A new era has dawned for digital advertising. Stricter data protection laws coupled with browsers’ anti-tracking…
- Digital Marketing
Ireland’s data watchdog slammed for letting adtech carry on ‘biggest breach of all time’
A dossier of evidence detailing how the online ad targeting industry profiles Internet users’ intimate characteristics without their…
Having spent the last 20 years in New York’s Silicon Alley and seen the entire story-arc…
The telecom giant had hoped to use its scale and AppNexus deal to build up a…
Conversion intelligence is a fundamental change in your approach to marketing. It’s the pairing of your…
Accountability is something that is incredibly important in order for the departments within a company to…
I’ve said repeatedly, over the last 15 years, that marketers are using digital all wrong when…
- Digital Marketing
The Digital Marketer’s Manifesto: Why Our Industry Must Embrace Disruption to Survive
with contribution from Robert Webster When I first broke into the digital advertising industry, I was…
