Digital Marketing

Marketing is an ever-evolving industry with new trends and innovations emerging as customer needs, behaviour and…

In recent months, many companies have rushed to build digital businesses to overcome pandemic-induced disruptions and address…

Is digital transformation just a buzzword? Does it seem unattainable for your small business? SMB business…

As if the global disruption of 2020 wasn’t enough, it seems that this year has also…

It seems there is a flurry of discussion around a supposed “leaked” internal email from a…

I’ve been doing digital marketing for over 25 years and publishing data on ad fraud for…

Online ad fraud is apparently out of control. A white paper released this week by AdAge and co-sponsored…

I’ve written before about the gaping security loopholes that you open up when you put third party javascript…

Google’s decision to phase out third-party cookies will usher in a new digital economy. Almost every…

Let me start with a simple question — when was the last time you deliberately clicked…

Everyone’s heard of FOMO – Fear of Missing Out. They’ve probably experienced it too, like missing…

At the best of times, running a business can feel a little like a classic video…