Digital Marketing

Online ad fraud is apparently out of control. A white paper released this week by AdAge and co-sponsored …

I’ve written before about the gaping security loopholes that you open up when you put third party javascript …

Google’s decision to phase out third-party cookies will usher in a new digital economy. Almost every …

Let me start with a simple question — when was the last time you deliberately clicked …

Everyone’s heard of FOMO – Fear of Missing Out. They’ve probably experienced it too, like missing …

At the best of times, running a business can feel a little like a classic video …

For the past couple of months, Google has been actively testing its Privacy Sandbox proposal for …

Pandemic pivots have seen many companies re-evaluate their longer-term marketing mix in light of our stay-at-home …

A new era has dawned for digital advertising. Stricter data protection laws coupled with browsers’ anti-tracking …

A dossier of evidence detailing how the online ad targeting industry profiles Internet users’ intimate characteristics without their …

Having spent the last 20 years in New York’s Silicon Alley and seen the entire story-arc …

The telecom giant had hoped to use its scale and AppNexus deal to build up a …