Recently I was invited to speak to some members of Parliament in the UK. They are…
Category:
Digital Marketing
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- AIDigital MarketingMarTech
Engage with the machine: 3 pieces of tech to help ‘win’ digital marketing
AI, machine learning and “propensity modelling” are already showing their potential, says Phillip Othen, Senior Writer…
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The topic of fraud and waste in the programmatic digital advertising has been covered extensively before. So,…
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Brands need big ideas to earn fame, but even though most media spend goes on digital,…
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Exploring with Rob Webster: There are a lot of articles right now on the demise of…
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Cookies have been foundational to programmatic advertising for more than a quarter century. Now that they…
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It’s highly encouraging to see marketers take a closer look at their digital ad spending and…
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How this big shift will threaten the US digital advertising industry—and compel its transformation. A profound…
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Apple has announced upcoming privacy changes that are leading marketers to rethink their data collecting processes.…
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Recently, I read an article written by the anti-fraud consultant, Dr. Augustine Fou that brought into focus a…
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I’ve been in “digital” since the very beginning, here in New York’s Silicon Alley. I’ve witnessed…
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Today we’re launching Am I FLoCed, a new site that will tell you whether your Chrome browser…
