Digital Marketing

It’s highly encouraging to see marketers take a closer look at their digital ad spending and …

How this big shift will threaten the US digital advertising industry—and compel its transformation. A profound …

Apple has announced upcoming privacy changes that are leading marketers to rethink their data collecting processes. …

Recently, I read an article written by the anti-fraud consultant, Dr. Augustine Fou that brought into focus a …

I’ve been in “digital” since the very beginning, here in New York’s Silicon Alley. I’ve witnessed …

Today we’re launching Am I FLoCed, a new site that will tell you whether your Chrome browser …

Cookies have long enabled companies to track their customers’ web activity, and then use that data …

Advertising has played a major role in making the internet open and accessible to all. But …

Options for targeting digital advertising in a way that doesn’t rely on cookies are increasing, thanks …

Since the late 1990s, marketers have used the cookie to track website visitors, improve user experience …

1. “I know about ad fraud. But the ANA tells me that their initiatives have it …

The Alliance for Audited Media (AAM) introduced a third-party audit program for digital publishers. According to the AAM, …