The topic of fraud and waste in the programmatic digital advertising has been covered extensively before. So,…
Category:
Digital Marketing
Brands need big ideas to earn fame, but even though most media spend goes on digital,…
Exploring with Rob Webster: There are a lot of articles right now on the demise of…
Cookies have been foundational to programmatic advertising for more than a quarter century. Now that they…
It’s highly encouraging to see marketers take a closer look at their digital ad spending and…
How this big shift will threaten the US digital advertising industry—and compel its transformation. A profound…
Apple has announced upcoming privacy changes that are leading marketers to rethink their data collecting processes.…
Recently, I read an article written by the anti-fraud consultant, Dr. Augustine Fou that brought into focus a…
I’ve been in “digital” since the very beginning, here in New York’s Silicon Alley. I’ve witnessed…
Today we’re launching Am I FLoCed, a new site that will tell you whether your Chrome browser…
Advertising has played a major role in making the internet open and accessible to all. But…
