Earlier this month, a bill was introduced to both the House and the Senate that would…
Latest in Digital Marketing
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The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022
by Seb Josephby Seb Joseph 2 mins readGoogle, Meta (formerly Facebook) and Amazon have never been so powerful. Together they accounted for more…
Will the new Quebec laws that set a new data protection and privacy standard for doing…
- Digital Marketing
Lawmakers Plan Legislation to ‘Ban Surveillance Advertising’
by Joseph Coxby Joseph Cox 2 mins readThe Banning Surveillance Advertising Act, introduced by Reps. Anna G. Eshoo of California and Jan Schakowsky…
- Digital Marketing
The way the third-party cookie crumbles: Part 1 – EU and UK developments
by Taylor Kay Lively 2 mins readThird-party cookies have long been “the glue that holds together the independent ad tech world.” Far…
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ICO calls on Google and other companies to eliminate existing privacy risks posed by adtech industry
by Elizabeth Denham 2 mins readThe Information Commissioner’s Office (ICO) has today set out clear data protection standards that companies must…
- Digital Marketing
Bots make up nearly two-thirds of internet traffic: Report
by adminby admin 2 mins readE-commerce applications and login portals were the most common targets of advanced persistent bots. Bots make…
We peek behind the curtain of banners and gimmicks that go too far Digital ad fraud…
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IAB Europe says it’s expecting to be found in breach of the GDPR
by Natasha Lomas 2 mins readIs this the beginning of the end for the hated tracking cookie consent pop-up? A flagship…
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The impact of website traffic quality on marketing ROI
by Aliance for Audited Media 2 mins readRecently a story made headlines that provided a real-life lesson on the importance of marketers verifying…
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Privacy-First Marketing Isn’t Always Easy – But It’s 100% Worth The Fight
by Diane Perlman 2 mins read“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the…
- Digital Marketing
Adidas: We over-invested in digital advertising
by Sarah Vizardby Sarah Vizard 2 mins readAdidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI…