Digital Marketing

Earlier this month, a bill was introduced to both the House and the Senate that would …

Google, Meta (formerly Facebook) and Amazon have never been so powerful. Together they accounted for more …

Will the new Quebec laws that set a new data protection and privacy standard for doing …

The Banning Surveillance Advertising Act, introduced by Reps. Anna G. Eshoo of California and Jan Schakowsky …

Third-party cookies have long been “the glue that holds together the independent ad tech world.” Far …

The Information Commissioner’s Office (ICO) has today set out clear data protection standards that companies must …

E-commerce applications and login portals were the most common targets of advanced persistent bots. Bots make …

We peek behind the curtain of banners and gimmicks that go too far Digital ad fraud …

Is this the beginning of the end for the hated tracking cookie consent pop-up? A flagship …

Recently a story made headlines that provided a real-life lesson on the importance of marketers verifying …

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the …

Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI …