High quality journalism is expensive to produce. The American Prospect, a political news magazine, estimates that…
Category:
Digital Marketing
Publishers will need closer ties to their audiences What we now call the nearly $500 billion…
- customer experienceDigital Marketing
The 5 Most Common Mistakes That Get in the Way of Successful Customer Engagement Strategies
Customer engagement strategies have a major impact on business success. A recent PwC survey found that…
Global advertising spend lost to fraud is predicted to grow at the same rate of the…
Earlier this month, a bill was introduced to both the House and the Senate that would…
- Digital Marketing
The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022
by Seb JosephGoogle, Meta (formerly Facebook) and Amazon have never been so powerful. Together they accounted for more…
Will the new Quebec laws that set a new data protection and privacy standard for doing…
The Banning Surveillance Advertising Act, introduced by Reps. Anna G. Eshoo of California and Jan Schakowsky…
Third-party cookies have long been “the glue that holds together the independent ad tech world.” Far…
- Digital Marketing
ICO calls on Google and other companies to eliminate existing privacy risks posed by adtech industry
The Information Commissioner’s Office (ICO) has today set out clear data protection standards that companies must…
We peek behind the curtain of banners and gimmicks that go too far Digital ad fraud…
