In February of this year, the Belgian Data Protection Authority (DPA) dropped a bombshell on the …
Latest in Digital Marketing
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Why some of the largest publishers are breaking up with ad tech middlemen
by Seb Josephby Seb Joseph 2 mins readThe prospect that publishers might walk away from ad tech vendors once seemed laughably remote. When …
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‘I’m burning money’: Confessions of an ad exec on the current volatile digital ad landscape
by Kimeko McCoyby Kimeko McCoy 2 mins readWhat were cracks across the digital advertising landscape last year have become full-on ruptures this year. Between Apple iOS …
“Practical and actionable.” Right. These are questions you, the advertisers, should ask of each of the …
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Facebook faces a reckoning as advertisers slash spending and abandon the platform for the first time ever
by Claire Atkinson 2 mins readMeta’s ad problems go beyond the economic slump. It’s not the must-buy it used to be …
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Digital Ad Revenue Jumped 35% in the U.S. Last Year, Biggest Gain Since 2006
by Megan Grahamby Megan Graham 2 mins readAdvertising has followed shopping online during the pandemic at a breathless rate. The ad spend was …
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An unending data breach immune to audit? Can the TCF and RTB be reconciled with the GDPR?
by Johnny Ryanby Johnny Ryan 2 mins readJohnny Ryan Irish Council for Civil Liberties; Open Markets Institute Cristiana Santos Utrecht University; Université de …
Tech companies earn staggering profits by targeting ads to us based on our online behavior. This …
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How much in fees are ad tech companies charging publishers & advertisers?
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Publishers will need closer ties to their audiences What we now call the nearly $500 billion …
- customer experienceDigital Marketing
The 5 Most Common Mistakes That Get in the Way of Successful Customer Engagement Strategies
by Ariel Roberge 2 mins readCustomer engagement strategies have a major impact on business success. A recent PwC survey found that …
Global advertising spend lost to fraud is predicted to grow at the same rate of the …
