The Federal Trade Commission recently took enforcement action against GoodRx[1] and BetterHelp[2], two digital healthcare platforms, for…
Category:
Digital Marketing
“Practical and actionable.” Right. These are questions you, the advertisers, should ask of each of the…
Last week, David Cohen, ceo of the IAB (Interactive Advertising Bureau) the trade organization that represents…
- Digital Marketing
Advertising boss calls Apple, privacy advocates, politicians ‘extremists’
by John Leonard‘Radicals on the left and right, abetted by giants like Apple’ are gunning for online ads,…
In February of this year, the Belgian Data Protection Authority (DPA) dropped a bombshell on the…
- Digital Marketing
Why some of the largest publishers are breaking up with ad tech middlemen
by Seb JosephThe prospect that publishers might walk away from ad tech vendors once seemed laughably remote. When…
- Digital Marketing
‘I’m burning money’: Confessions of an ad exec on the current volatile digital ad landscape
by Kimeko McCoyWhat were cracks across the digital advertising landscape last year have become full-on ruptures this year. Between Apple iOS…
“Practical and actionable.” Right. These are questions you, the advertisers, should ask of each of the…
- Digital Marketing
Facebook faces a reckoning as advertisers slash spending and abandon the platform for the first time ever
Meta’s ad problems go beyond the economic slump. It’s not the must-buy it used to be…
- Digital Marketing
Digital Ad Revenue Jumped 35% in the U.S. Last Year, Biggest Gain Since 2006
by Megan GrahamAdvertising has followed shopping online during the pandemic at a breathless rate. The ad spend was…
- Digital Marketing
An unending data breach immune to audit? Can the TCF and RTB be reconciled with the GDPR?
by Johnny RyanJohnny Ryan Irish Council for Civil Liberties; Open Markets Institute Cristiana Santos Utrecht University; Université de…
Tech companies earn staggering profits by targeting ads to us based on our online behavior. This…
