The rise of email marketing during the 21st century has somewhat eclipsed the importance of direct mail.…
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Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney Looking for a new application to…
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The sweet spot of digital technology plus direct-mail effectiveness is out there, just waiting for you…
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Wednesday, February 6, 2019 Dear will.i.am, We saw your piece in the Economist and were very excited to…
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The term ‘performance marketing’ has become ubiquitous in online advertising and very focused on lower funnel…
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Digital is driving major changes in how companies set and execute strategy. New survey results point…
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Should a customer in New York pay a higher price than someone from Ohio for the…
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The RMA Certified Digital-First Marketer Program is designed for Brand or Agency team members who need to create…
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Digital ad spend surpassed TV for the first time in 2016 and, with each passing year, more money…
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Another season of Upfronts has come to an end. Canadian broadcasters made several high-profile announcements, from…
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So, you’re exploring the world of direct response and you’ve been assigned the task of managing…
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As a direct marketer, I love all things digital. Digital is a direct marketer’s dream world, and a significant…
