Articles

Wednesday, February 6, 2019 Dear will.i.am, We saw your piece in the Economist and were very excited to …

The term ‘performance marketing’ has become ubiquitous in online advertising and very focused on lower funnel …

Digital is driving major changes in how companies set and execute strategy. New survey results point …

Should a customer in New York pay a higher price than someone from Ohio for the …

The RMA Certified Digital-First Marketer Program is designed for Brand or Agency team members who need to create …

Digital ad spend surpassed TV for the first time in 2016 and, with each passing year, more money …

Another season of Upfronts has come to an end. Canadian broadcasters made several high-profile announcements, from …

So, you’re exploring the world of direct response and you’ve been assigned the task of managing …

As a direct marketer, I love all things digital. Digital is a direct marketer’s dream world, and a significant …

Although the principles remain the same, the practice of distribution has changed dramatically in the past …

There is an old Zig Ziglar quote that says: “The top salesperson in the organization probably missed more …

One of the biggest current debates among businesses and non-profits regarding marketing and fundraising is whether …