A massive majority of consumers believe that using their data to personalize ads is unethical. And…
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File No.: 9094-2018-00502 Date of undertaking (signed by all the parties): 28 September 2018 Under section…
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Digital marketing is sick. Very sick. Forrester’s work from over 11-million brand interactions prove that engagement levels…
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The Dialogue Age of Marketing: Putting Our Customer first.
The Direct Marketing Association of Canada is proud to announce that World Vision, a Canadian aid and…
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n November, the digital advertising world was rocked with news that the FBI had taken down…
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SHOSHANA ZUBOFF’S “The Age of Surveillance Capitalism” is already drawing comparisons to seminal socioeconomic investigations like Rachel Carson’s…
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In my first column, I raised the impact of social media on news and public discourse,…
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Designing for trust has become a popular topic. In fact, many organisations are beginning to pay…
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There is still a high level of uncertainty about the status of mail delivery in Canada.…
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Direct mail is a tightly controlled message, delivered right into the hands of a target market.…
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We all want our direct mailing/marketing programs to be successful and DM (Direct Marketing) Boosters can…
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As I mentioned in Part I of this series, we all want our direct mail/marketing programs…
