Much-lauded privacy laws risk being undermined as compliance is outsourced to tech vendors and “toothless trainings, …
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How to combat delivery ramifications after a data breach
by adminby admin 2 mins readFollowing Marriott’s data breach, FTC regulations required the hotel chain to reach out to its entire email list of …
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B.C. privacy commissioner launches awareness campaign for firms
by adminby admin 2 mins readWhy are Canadian businesses often caught violating customers’ privacy rights, not protecting personal data they hold …
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Digital advertising to surpass print and TV for the first time, report says
by adminby admin 2 mins readThe money spent on digital advertising in the United States will surpass that on traditional ads …
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Even the IAB warned adtech risks EU privacy rules
by adminby admin 2 mins readA privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising …
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It’s time to shut down digital marketing teams for good
by adminby admin 2 mins readThe news that the Co-op Bank has disbanded ‘digital marketing’ should come as no surprise. For …
Warhol called it “Business Art.” A novel concept at the time: The idea that not only …
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New evidence to regulators: IAB documents reveal that it knew that real-time bidding would be “incompatible with consent under GDPR”.
by adminby admin 2 mins readFurther new evidence drawn from sample bid requests in Google and IAB’s own documentation reveals the …
As people are leaning more and more towards the digital world, cybercrime is becoming an issue …
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Hundreds Of Android Apps Found To Serve Invisible Ads
by adminby admin 2 mins readA massive mobile ad-fraud operation, involving hundreds of malware-laden Android apps, has been uncovered by Oracle. …
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Keep in Touch: Experiential Marketing Best Practices
by adminby admin 2 mins readOmnichannel marketing uses the latest technology to reach the right consumers on devices they already utilize …
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The alternative to your dying local paper is written by one person, a robot, and you
by adminby admin 2 mins readPerhaps you’ve read that the future of media is in peril. But that’s probably overstating the …
