Recently, I ran across a surprising statistic: according to a 2018 Gallup poll, 36% of Americans …
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- ArticlesMarketing Strategy
Measuring Impact and Social Return on Investment
by adminby admin 2 mins readWe are all trying to make an impact. We want the people we serve, the issues …
he New York Department of Financial Services has launched an investigation into Facebook’s reported collection of …
The IPSOS Veracity Index revealed that marketing and advertising professionals are now trusted less than any …
- ArticlesPrivacy
Privacy complaints received by tech giants’ favourite EU watchdog up more than 2x
by adminby admin 2 mins readA report by the lead data watchdog for a large number of tech giants operating in …
- ArticlesDigital Marketing
By the Numbers: Why online marketing is more important than ever…
by adminby admin 2 mins readNow more than ever, it’s important for restaurateurs to get into online marketing — luckily, it’s …
- ArticlesDigital Marketing
New MLSE digital boss seeks to transform Raptors and Leafs fan experience from the stadium to the digital realm
by adminby admin 2 mins readHumza Teherany may have made a change in his career, taking on the role of chief …
These days, CMOs are expected to be not only marketing gurus, but also technology enthusiasts. In …
Consent is only one of several lawful bases for data processing available under the EU General Data Protection Regulation. …
- ArticlesMedia Buying
Top Ten Mistakes In Advertising & How To Avoid Them – #3 Identify Your Target Group
by adminby admin 2 mins readAs we saw in articles 1 & 2, we talked about testing and about the critical …
- ArticlesMobile Marketing
Why Is Mobile App Ad Viewability So Hard To Measure?
by adminby admin 2 mins readBecause of in-app ad spend’s recent surge, getting accurate in-app viewability measurements is a big deal …
Walgreens’ coolers will feature digital doors that display images of the contents within, like drinks or …
