Why should CMOs care about Voice of the Customer (VoC) strategies? Paul Hagen, senior principal of…
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Every marketer (and agency) seemingly knows about the dangers of short-termism when it comes to building…
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We forecast that social video ad spending in the US will reach $14.89 billion in 2021,…
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New Zealand advertisers have lost millions of dollars to ads that have never been seen –…
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In the first three articles of this series, I think we have been very insistent at…
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The European Commission (EC) recently published its second annual review of the EU-U.S. Privacy Shield, which…
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Lawmakers in the Washington state Senate voted 46-1 this week in favor of a new privacy…
- ArticlesMarketing Strategy
The Kraft Heinz Mess Is A Warning To Advertisers: You Can’t Cost-Cut Your Way To Growth
For much of the first decade of the 21st century American companies amassed significant debt and…
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There are now over 500 million professionals on LinkedIn and that number is growing every year. It is…
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—“Best Advice” is a recurring column on The Message, in which industry veterans Jack Neary and Kevin…
- ArticlesMarTechMedia Buying
UK’s ICO event on targeted ads opens floor to the adtech industry: Anybody? No? Speak for 10 minutes. Hello?
The adtech industry was unable to muster even a single speaker to fill a 10-minute slot…
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ON WEDNESDAY AFTERNOON, Mark Zuckerberg, the CEO of Facebook, described a sweeping new vision for his platform.…
