Articles

Subscription fatigue be damned. More than a third of Americans believe they will increase the number…

OTTAWA—The federal government’s new “digital charter” will emphasize Canadians’ control over their own personal information and…

For many years I’ve been preaching that customer service is the new marketing. Give your customers…

Supreme Court Justice Louis Brandeis called privacy the “right to be let alone.” Perhaps Congress should…

Research firms and vendors have varying methodologies and definitions for ad fraud, which creates divergent forecasts.…

Facebook is still reeling from the fallout from its Cambridge Analytica scandal more than a year ago,…

As consumer expectations grow for more personalized, relevant, and assistive experiences, machine learning is becoming an…

Bots are having a profound effect on how the internet functions and may even outnumber people…

“Consent, in its purest form, could easily become a dystopian stick to control citizens with,” Susan…

Anytime I talk to new clients, friends and family – who aren’t marketers – about blogging…

GATINEAU, QC, May 9, 2019 – Canadians feel they have little to no control over how their…

Tiff Macklem is the dean of the University of Toronto’s Rotman School of Management, which is…