Subscription fatigue be damned. More than a third of Americans believe they will increase the number…
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Articles
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OTTAWA—The federal government’s new “digital charter” will emphasize Canadians’ control over their own personal information and…
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For many years I’ve been preaching that customer service is the new marketing. Give your customers…
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Supreme Court Justice Louis Brandeis called privacy the “right to be let alone.” Perhaps Congress should…
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Research firms and vendors have varying methodologies and definitions for ad fraud, which creates divergent forecasts.…
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Facebook is still reeling from the fallout from its Cambridge Analytica scandal more than a year ago,…
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As consumer expectations grow for more personalized, relevant, and assistive experiences, machine learning is becoming an…
- ArticlesEmail Marketing
The Next Evolution in Email Click Bots: Exploitive Bots Pretending to Be Engaged Subscribers
Bots are having a profound effect on how the internet functions and may even outnumber people…
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“Consent, in its purest form, could easily become a dystopian stick to control citizens with,” Susan…
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Anytime I talk to new clients, friends and family – who aren’t marketers – about blogging…
- ArticlesPrivacy
Canadians concerned about privacy online; want more control over their personal information: poll
GATINEAU, QC, May 9, 2019 – Canadians feel they have little to no control over how their…
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Tiff Macklem is the dean of the University of Toronto’s Rotman School of Management, which is…
