Bob Hoffman is the former owner and CEO of ad firm Hoffman/Lewis. After 22 years of…
Content has gotten such a negative connotation over the years. Before, it was simply the label…
UNTARGETED ads drive the most INCREMENTAL sales
3 minutes read
I’ve witnessed the entire arc of the evolution of digital marketing – from 1995 when we…
In a large-scale field study conducted by Harvard Business Review, a luxury e-commerce retailer found that…
In today’s digital age, knowing how to collect, process, and analyze data can be a competitive…
7 Common Email List Management Mistakes to Avoid
3 minutes read
1. The Slippery Slope of Unsubscribes Unsubscribes can send shivers down any email marketer’s spine. Losing subscribers might…
by Bryan Persad