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What is the Response Marketing Association

Marketing tactics change, but for more than 60 years the RMA has been leading transformation through knowledge sharing, education, and networking. We need you to continue to move the industry forward – join us and help drive excellence and ROI in response marketing. We are a not-for-profit, volunteer industry association designed to help direct response marketers develop your career by networking with your peers, participating in educational seminars and webinars and helping you learn at every stage of your development as a professional marketer. All revenue generated by the RMA is re-invested in helping you be a better marketer.

Mission

To drive knowledge sharing through education and provide networking opportunities connecting marketers with experts in response marketing.

How we do it

100% volunteer, the Response Marketing Association is made up of practising industry professionals from all disciplines of response marketing (Email, Direct Mail, Social Media, Search, DRTV, Strategy, etc).

Who we are

The Response Marketing Association is a not-for-profit, volunteer industry association designed to help direct response marketers develop their careers.

Boost Your Career

We provide a forum and active community for Marketing professionals. Help boost your career by joining the community for direct response marketing. Join the Response Marketing Association today.