During a client conversation recently, I nonchalantly mentioned the 7 functions of marketing. My client stopped me and asked for more detail. Suddenly I found myself expanding on what a marketing thought partner considers these 7 functions to be. After that conversation, I found myself fleshing these ideas out a bit more and reflecting on how our awesome clients inspire great conversations, and new ideas.
“One’s mind, once stretched by a new idea, never regains its original dimensions.”
7 functions of marketing
To position and create brand identity in ways that both take into account your competition and is authentic to your company.
To connect and build new customer relationships in a meaningful way.
To share customer success stories and experiences through valuable and relevant content.
