Jerry Dischler, VP and general manager of Ads, shares Google’s vision for advertising. Be sure to join us at Google Marketing Livestream on May 27 at 8 a.m. PT for a keynote presentation, where we’ll highlight the latest trends, insights, and innovations across our ads products.
I’ve been building products at Google for 16 years, and yet, the last 18 months have been more disruptive and challenging for all of us than I ever could have imagined. I’ve met with many of you over the past year to understand how the pandemic is affecting your businesses and what you need from a partner like Google.
Your stories of resilience, determination, and ingenuity have been inspiring. What I’ve heard and seen for myself are two massive shifts in how people are interacting with businesses. First, buying behaviours have changed dramatically, with people going online to explore, research, and plan more of their purchases. And second, there’s been a boom in video streaming, for entertainment, education, and, increasingly, discovery of new products and brands. These shifts have upended some of your plans and fast tracked others.
At Google, we’ve been focused on how we can help your businesses respond. For example, when we saw an increase in people shopping online last year, we realized that people weren’t just looking for things to buy; they were also looking for new, safer ways to shop in their local communities. In response, we accelerated our product road map for local inventory ads and launched curbside pickup, providing value to both shoppers and businesses.
Buying behaviours have changed dramatically, with people going online to explore, research, and plan more of their purchases.
There’s no playbook for navigating a pandemic that upends daily life, causes immense tragedy, economic upheaval, and widespread uncertainty about what comes next. But we want you to know that Google is here to help you grow and be ready for what comes next.
