๐ข๐ป ๐๐ต๐ฒ ๐๐ฒ๐ฟ๐ด๐ฒ ๐ผ๐ณ ๐ฏ๐ฎ๐ป๐ธ๐ฟ๐๐ฝ๐๐ฐ๐, ๐๐ต๐ฒ ๐ฑ๐ฎ๐ ๐ฆ๐๐ฒ๐๐ฒ ๐๐ผ๐ฏ๐ ๐ฟ๐ฒ๐๐๐ฟ๐ป๐ฒ๐ฑ ๐๐ผ ๐๐ฝ๐ฝ๐น๐ฒ ๐๐ฎ๐ ๐๐ต๐ฒ ๐๐๐ฎ๐ฟ๐๐ถ๐ป๐ด ๐ฝ๐ผ๐ถ๐ป๐ ๐๐ต๐ฎ๐ ๐๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฒ๐ฑ ๐๐ฝ๐ฝ๐น๐ฒ ๐ถ๐ป๐๐ผ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ผ๐ฑ๐ฎ๐โ๐ ๐บ๐ผ๐๐ ๐ฎ๐ฑ๐บ๐ถ๐ฟ๐ฒ๐ฑ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ. Steve Jobs recognized that consumers were frustrated by how all the other technology brands designed their products in a lab without any thought for the consumer. Steve Jobs made the most significant contribution to Apple in how he pushed Apple to start with the consumer experience and then work back to the technology. The Apple brand that we see today builds everything around the brand idea of โApple makes technology so simple that everyone can be part of the future.โ Then, we witnessed the most incredible decade that any company has ever seen, with Apple launching iTunes, iPod, iMac, the MacBook Pro, MacBook Air, iPhone, and the iPad.
Our Apple case study will teach plenty of lessons for using a brand idea to inspire and steer everyone who works on the brand. At every step of the Apple brand strategy, we will provide a link to click on and learn how the process can work on your brand.
Our Apple case study will show how to come up with Appleโs brand positioning statement, and brand plan. Then, I will show how they stretch their โsimplicityโ brand idea across their company. Everyone who works behind the scenes know their role in delivery simplicity.
Simplicity drives all Apple advertising.
Even back in the 1980s, Apple started with โtechnology for the rest of usโ when they took on IBM. And, they continued that attack with โIโm a Macโ ads that took on Microsoft. Simplicity drives Apple innovation.
The beauty of Apple is how they take complex technology and simplify it so consumers can do more with Apple products.
The Apple brand strategy even drives their retail stores. Their Genius bar helps answer technology questions. They allow consumers to play with their products. Apple sales people are trained to avoid โgeek speak.โ
If you enjoy this case study, you will love our Tesla case study.
The return of Steve Jobs
After Steve Jobs came back in 1997, he shifted the focus to rebuilding around the ย brand idea of โApple makes technology so simple that everyone can be part of the future.โย Jobs came in with a consumer-first approach in a market dominated by an obsession with gadgets, bits, and bytes. At the heart of our Apple case study is the use of the brand idea of simplicity, and the impact it has on the Apple brand strategy.
To illustrate, click to zoom in on the quote.ย
How Apple builds everything behind the โsimplicityโ brand idea
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