100 Things I Know About Marketing

100 Things I Know About Marketing (Part 1)

I recently read an article titled “100 Things I Know About Design.” It got me thinking, so I started a list of things I know (and feel strongly about) when it comes to marketing. Thanks for the inspiration, Dan Saffer.

1. Brand is a combination of reputation and visibility. You need both.
2. Brand is the art of differentiation.
3. There is magic in marketing. It’s part art, part science layered with intuition, experience, and risk-taking.
4. Marketing sells.
5. Marketing is easy. The best marketing is hard.
6. Behind all great marketing is a lot of unsexy work.
7. Marketing is creating a memorable experience.
8. There are no best practices. Test, tweak, test, rollout.
9. The average consumer attention span is 8 seconds. It’s our job to increase it.
10. If you focus on generational marketing, you are likely missing out on an audience.
11. Marketing is digital; there is no such thing as digital marketing.
12. Consumers would rather watch a video than read to learn about a product.
13. …

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