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The Impact of Culture & Leadership on Brands
June 2, 2021 @ 12:00 pm - 1:00 pm
Join us as the President of the Response Marketing Association, Lorne Solway interviews Hilton Barbour, regarding the impact that culture of an organization has on the brand. Marketers must be aware of this critical issue and how it affects consumer buying decisions in the bricks & mortar world as well as online.
WHO IS HILTON BARBOUR?
A marketing and communications strategist by trade, I have witnessed the incredible impact that Strategy has on Culture. And vice versa. I firmly believe that no organization can succeed if they consider Strategy and Culture as separate disciplines. Having worked with some of the world’s most demanding Fortune 100 companies and some of the feistiest start-ups, I bring a unique perspective to every engagement.
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