Digital Ad Fraud – Is It Real?

Dr Augustine Fou, Ad Fraud Investigator and outspoken advocate of protecting brand’s advertising investments, joins Lorne Solway, Co-President of the Response Marketing Association to discuss the current state of digital ad fraud and how a marketer can ensure their investments reach their target audience – not a bunch of Bots or criminals. Organized crime has taken an active role in digital advertising and is stealing as much as 50% of every dollar invested in programmatic and RTB media buying. This promises to be an eye-opening session for marketers who think they are buying legitimate digital ads.

Dr. Augustine Fou is a digital marketer of 25 years, and currently an independent cybersecurity and ad fraud investigator. Dr. Fou was Chief Marketing Science Officer at the Advertising Research Foundation and Group Chief Digital Officer at Omnicom’s Healthcare Consultancy Group, a $100 million agency group. Dr. Fou taught digital marketing at NYU and Rutgers University. He got his PhD, at the age of 23, in Materials Science & Engineering from MIT.