Deception by Design – Part 1

Is it Helping or Harming Marketing Efforts

Join our President Lorne Solway, and Derek Lackey, Chairman, Response Marketing Association as they address the elephant in the room: intentional deceptive practices that have become “acceptable” to Digital Marketers and to business leaders in general. In this first session in the series of 3 webinars they will explore these dark patterns clarifying some examples, looking at the cost vs benefits, building consumer trust and the potential for more ethical and transparent digital landscape.

Read our blog post – Deceptive by Design Part 1 – Introduction

Read our blog post – Deceptive by Design Part 2 – The Mechanics of Dark Patterns

Watch the recorded session from Sept 20 session: