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Deception by Design – Part 2 Costs and Benefits of Ethical Marketing
October 4, 2023 @ 11:00 am - 12:00 pm
Join our President Lorne Solway, and Derek Lackey, Chairman, Response Marketing Association as they address the elephant in the room: intentional deceptive practices that have become “acceptable” to Digital Marketers.
In this second session in the series of 3 webinars they will review and summarize Part 1 and get more specific about online dark patterns and call out specific actions, exploring how that impacts the consumer – how that leaves them feeling about the brand. They talk about the real costs and focus on the benefits of Ethical Marketing, creating a practical balance between short and long-term interests.
Watch the recoded session of Part 1 – recorded on Sept 20, 2023
Watch Part 2 recorded Oct 4, 2023
