MarTech

Mention McDonald’s to someone today, and they’re more likely to think about Big Mac than Big Data. But that…

Executive Summary Spending on marketing technology (martech) is now a major budget line item for brands.…

The adtech industry was unable to muster even a single speaker to fill a 10-minute slot…

CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones…

The brands that bring us the brands According to a Business Insider report dated August 1, 2016,…

These days, CMOs are expected to be not only marketing gurus, but also technology enthusiasts. In…

Walgreens’ coolers will feature digital doors that display images of the contents within, like drinks or…

A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising…

Further new evidence drawn from sample bid requests in Google and IAB’s own documentation reveals the…

At the end of the year, we spend time to reflect, learn and look ahead to…

In my last article, I wrote about how expectations of the customer experience will fundamentally change in the…

It boils down to delivering the right message, at the right time, on the right channel.…