Mention McDonald’s to someone today, and they’re more likely to think about Big Mac than Big Data. But that…
Category:
MarTech
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Executive Summary Spending on marketing technology (martech) is now a major budget line item for brands.…
- ArticlesMarTechMedia Buying
UK’s ICO event on targeted ads opens floor to the adtech industry: Anybody? No? Speak for 10 minutes. Hello?
The adtech industry was unable to muster even a single speaker to fill a 10-minute slot…
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CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones…
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The brands that bring us the brands According to a Business Insider report dated August 1, 2016,…
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These days, CMOs are expected to be not only marketing gurus, but also technology enthusiasts. In…
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Walgreens’ coolers will feature digital doors that display images of the contents within, like drinks or…
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A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising…
- ArticlesMarTech
New evidence to regulators: IAB documents reveal that it knew that real-time bidding would be “incompatible with consent under GDPR”.
Further new evidence drawn from sample bid requests in Google and IAB’s own documentation reveals the…
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At the end of the year, we spend time to reflect, learn and look ahead to…
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In my last article, I wrote about how expectations of the customer experience will fundamentally change in the…
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It boils down to delivering the right message, at the right time, on the right channel.…
