Is the traditional digital marketing agency dead? Not likely in the near term, but there is …
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2019 Marketing Trends Report Digital marketing is constantly evolving—how do you stay ahead and take advantage …
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Snack bar company Kind files FDA petition to stop sneaky advertising on food packaging
by adminby admin 2 mins readIf you’ve ever picked up a bottled drink or a packaged food item, you’ve probably noticed …
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Amazon Almost Killed Best Buy. Then, Best Buy Did Something Completely Brilliant
by adminby admin 2 mins readThe year was 2012, and everything seemed to be going wrong for Best Buy. The CEO had …
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How to Manage and Simplify the Arduous Process of Naming a Product or Service
by adminby admin 2 mins readNaming can be a difficult and thankless marketing undertaking. Anyone who has had to name a …
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Why Marketers Should Be Thinking About Voice
by adminby admin 2 mins readBusinesses that want to drive traffic to their site have had to learn how to optimize …
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MARKETING WILL SOON REPORT TO CUSTOMER EXPERIENCE
by adminby admin 2 mins read“Companies spend millions creating and advertising their brands,yet the Customer’s experience is what drives Customer perception.” …
A couple of years ago, Bill Theofilou, a senior managing director at Accenture Strategy, met with a …
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Advertising effectiveness vs. efficiency: what is important?
by adminby admin 2 mins readThe advertising industry is suffering from an efficiency bubble. Data-driven digital advertising, in particular, has been highly efficient …
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4 Ways To Better Care For Your B2B Customers At Trade Shows
by adminby admin 2 mins readOne of top three trade show goals for B2B marketers is to strengthen key relationships. And …
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Growing a Digital-First Mindset at World Vision
by adminby admin 2 mins readChantal Tomlinson, VP of Digital and Technology, was faced with a few key objectives when considering …
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Why advertising is on a blind-folded mission to wipe itself out
by adminby admin 2 mins readI spend my time facilitating workshops with agencies and clients around the world. Here are some …
