As marketers, we are navigating a new world. What marketing trends we should be watching closely?…
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Marketing Strategy
In my last post we talked about what Trust is, why it’s more important than CSAT or NPS,…
It’s a new brand world. That cross-trainer you’re wearing — one look at the distinctive swoosh…
BizTech Professionals’ Association of Canada (BTPAC) – www.btpac.org, is federal “non-Profit” a training and certification Organization, and…
- Marketing StrategyRetail
Take Tesco’s lead, prepare for a recession that will dwarf the financial crash
by adminYou remember 2008, of course? Leona Lewis was everywhere with Bleeding Love. The Spanish started dominating…
BizTech Professionals’ Association of Canada (BTPAC) – www.btpac.org, is federal “non-Profit” a training and certification Organization, and…
- ArticlesMarketing Strategy
Brand Safety Advice from BRANDED’s Claire Atkin and Nandini Jammi
by adminI recently connected with Claire Atkin, who co-writes BRANDED with Nandini Jammi. Each week, they offer smart, down-to-earth…
- ArticlesFeature 2Marketing Strategy
10 lessons on marketing strategy from two of the world’s smartest men…
by admin‘If you always read the same things as everyone else in your industry, you’ll only ever…
- ArticlesMarketing Strategy
Improve your copy and you will sell more… It’s an unarguable fact – and here’s how you can do it
by adminKnowledge is power.I know, that statement has been overworked. But, if you are employing a copywriter…
