It’s a new brand world. That cross-trainer you’re wearing — one look at the distinctive swoosh…
Category:
Marketing Strategy
BizTech Professionals’ Association of Canada (BTPAC) – www.btpac.org, is federal “non-Profit” a training and certification Organization, and…
- Marketing StrategyRetail
Take Tesco’s lead, prepare for a recession that will dwarf the financial crash
by adminYou remember 2008, of course? Leona Lewis was everywhere with Bleeding Love. The Spanish started dominating…
BizTech Professionals’ Association of Canada (BTPAC) – www.btpac.org, is federal “non-Profit” a training and certification Organization, and…
- ArticlesMarketing Strategy
Brand Safety Advice from BRANDED’s Claire Atkin and Nandini Jammi
by adminI recently connected with Claire Atkin, who co-writes BRANDED with Nandini Jammi. Each week, they offer smart, down-to-earth…
- ArticlesFeature 2Marketing Strategy
10 lessons on marketing strategy from two of the world’s smartest men…
by admin‘If you always read the same things as everyone else in your industry, you’ll only ever…
- ArticlesMarketing Strategy
Improve your copy and you will sell more… It’s an unarguable fact – and here’s how you can do it
by adminKnowledge is power.I know, that statement has been overworked. But, if you are employing a copywriter…
- ArticlesMarketing Strategy
Marketing Recovery Series: Why you shouldn’t cut your marketing spend in a downturn
by adminIn a downturn, marketing budgets are often the first casualty when success is measured in sales.…
- LeadershipMarketing Strategy
Need To Move Your Marketing Up a Notch? Try Hiring a Fractional CMO
by adminRecently, I spoke with a CEO who runs a mid-size company. He was telling me his tale of frustration at…
