As marketers, we are navigating a new world. What marketing trends we should be watching closely?…
Category:
Marketing Strategy
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In my last post we talked about what Trust is, why it’s more important than CSAT or NPS,…
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It’s a new brand world. That cross-trainer you’re wearing — one look at the distinctive swoosh…
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BizTech Professionals’ Association of Canada (BTPAC) – www.btpac.org, is federal “non-Profit” a training and certification Organization, and…
- Marketing StrategyRetail
Take Tesco’s lead, prepare for a recession that will dwarf the financial crash
You remember 2008, of course? Leona Lewis was everywhere with Bleeding Love. The Spanish started dominating…
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BizTech Professionals’ Association of Canada (BTPAC) – www.btpac.org, is federal “non-Profit” a training and certification Organization, and…
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I recently connected with Claire Atkin, who co-writes BRANDED with Nandini Jammi. Each week, they offer smart, down-to-earth…
- ArticlesFeature 2Marketing Strategy
10 lessons on marketing strategy from two of the world’s smartest men…
‘If you always read the same things as everyone else in your industry, you’ll only ever…
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No one could have predicted the events of 2020 or their impact on our personal and…
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As a small business owner, the one thing you probably lack is a large marketing budget,…
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As a result of the COVID-19 pandemic, demand for traveling dropped off significantly, especially in the US and…
- ArticlesMarketing Strategy
Improve your copy and you will sell more… It’s an unarguable fact – and here’s how you can do it
Knowledge is power.I know, that statement has been overworked. But, if you are employing a copywriter…
