The CRTC announced their CASL Enforcement Update for the period of October 2, 2020 to March…
Email Marketing
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Everyone is crazy about link building and outreach these days, and for good reason too! Do…
- Email Marketing
Why temporary email apps could disrupt identity tech and publishers’ first-party data strategies
by Kate KayePublishers are already torn over whether using email-based identity technologies in the hopes of generating higher…
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A double opt-in confirmation process is a valuable tool for protecting your sender reputation and email…
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A well-rounded email program does more than just send messages that say “Buy this.” You can…
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March 30, 2021 LONDON, ONTARIO/CNW/ – VersaBank (“VersaBank” or the “Bank”) (TSX: VB), a leader in…
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SMS text messages were already the weakest link securing just about anything online, mainly because there…
- Email Marketing
AFTER BOOTSTRAPPING ITS WAY TO PROFITABILITY, MAROPOST ACQUIRES NETO FOR $58 MILLION CAD
Toronto-based Maropost, which offers a customer engagement platform that aims to help companies with commerce, marketing, clienteling,…
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The use of “invisible” tracking tech in emails is now “endemic”, according to a messaging service…
- Email Marketing
WORKING MOMS HAVE NEW WAYS TO SUCCEED: IN PARTNERSHIP WITH TAINA SUOMELA
by Tim BishopBalancing work and family life is never easy. Even in “normal times,” no one has more…
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Email open rate is a potential precursor for the amazing results you expect from your campaigns.…
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A peek behind the curtain of how everyone in marketing—from developers and designers to executives—create and analyze email…


