Publishers are already torn over whether using email-based identity technologies in the hopes of generating higher…
Category:
Email Marketing
A double opt-in confirmation process is a valuable tool for protecting your sender reputation and email…
A well-rounded email program does more than just send messages that say “Buy this.” You can…
SMS text messages were already the weakest link securing just about anything online, mainly because there…
- Email Marketing
AFTER BOOTSTRAPPING ITS WAY TO PROFITABILITY, MAROPOST ACQUIRES NETO FOR $58 MILLION CAD
Toronto-based Maropost, which offers a customer engagement platform that aims to help companies with commerce, marketing, clienteling,…
The use of “invisible” tracking tech in emails is now “endemic”, according to a messaging service…
- Email Marketing
WORKING MOMS HAVE NEW WAYS TO SUCCEED: IN PARTNERSHIP WITH TAINA SUOMELA
by Tim BishopBalancing work and family life is never easy. Even in “normal times,” no one has more…
Email open rate is a potential precursor for the amazing results you expect from your campaigns.…
- Email Marketing
Five email marketing predictions: Continuing trends and new opportunities
by Guy HansonEmail marketing 2021 and how 2020 impacted the Industry’s most valuable channels. Validity’s VP of Customer…
