Lead-generation forms and promotional email signups are a value exchange between B2B marketers and their intended…
Latest in Email Marketing
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A Quick and Easy Roadmap for using Analytics in Email Marketing
by Ada Barlattby Ada Barlatt 2 mins readAnalytics done well can lead to better customer service and bigger bottom lines (for example, my…
- Email Marketing
The Impact of Apple’s Ground-Breaking Mail Privacy Protection on Email Marketing
by Robert Burkoby Robert Burko 2 mins read“Privacy has been central to all our work at Apple from the beginning. Every year, we…
The CRTC announced their CASL Enforcement Update for the period of October 2, 2020 to March…
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Setting The Right Expectations For Link Building And Email Outreach
by Andy Cabassoby Andy Cabasso 2 mins readEveryone is crazy about link building and outreach these days, and for good reason too! Do…
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Why temporary email apps could disrupt identity tech and publishers’ first-party data strategies
by Kate Kayeby Kate Kaye 2 mins readPublishers are already torn over whether using email-based identity technologies in the hopes of generating higher…
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4 Ways to Maximize Double Opt-In Confirmations
by Chad Whiteby Chad White 2 mins readA double opt-in confirmation process is a valuable tool for protecting your sender reputation and email…
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Email content strategy: 2 ways to build up your email program
by Tammi Millerby Tammi Miller 2 mins readA well-rounded email program does more than just send messages that say “Buy this.” You can…
March 30, 2021 LONDON, ONTARIO/CNW/ – VersaBank (“VersaBank” or the “Bank”) (TSX: VB), a leader in…
SMS text messages were already the weakest link securing just about anything online, mainly because there…
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AFTER BOOTSTRAPPING ITS WAY TO PROFITABILITY, MAROPOST ACQUIRES NETO FOR $58 MILLION CAD
by Isabelle Kirkwood 2 mins readToronto-based Maropost, which offers a customer engagement platform that aims to help companies with commerce, marketing, clienteling,…
The use of “invisible” tracking tech in emails is now “endemic”, according to a messaging service…