December 8, 2021 – Ottawa-Gatineau – Canadian Radio-television and Telecommunications Commission (CRTC) Today, the CRTC announced that…
Email Marketing
The European Court of Justice ruled that inbox advertising is subject to the same restrictions as…
Speech November 15, 2021 Ian Scott, Chairperson and Chief Executive Officer, Canadian Radio-television and Telecommunications Commission (CRTC)…
Email marketing is complicated. A number factors and subfactors govern deliverability. The potential for email rendering…
While some think that Google giving marketers two more years to prepare for the depreciation of…
- Email Marketing
Apple’s Hide My Email: A New Reason to Accept Only Corporate Email Addresses
by Chad WhiteLead-generation forms and promotional email signups are a value exchange between B2B marketers and their intended…
Analytics done well can lead to better customer service and bigger bottom lines (for example, my…
- Email Marketing
The Impact of Apple’s Ground-Breaking Mail Privacy Protection on Email Marketing
by Robert Burko“Privacy has been central to all our work at Apple from the beginning. Every year, we…
Everyone is crazy about link building and outreach these days, and for good reason too! Do…
- Email Marketing
Why temporary email apps could disrupt identity tech and publishers’ first-party data strategies
by Kate KayePublishers are already torn over whether using email-based identity technologies in the hopes of generating higher…
A double opt-in confirmation process is a valuable tool for protecting your sender reputation and email…