Direct Mail

On Tuesday, Nordstrom cut its forecast for full-year sales and profit after reporting weaker-than-expected first-quarter results…

In a world of digital saturation, the true disruptors bring touchpoints that are tangible, accessible, and…

Direct mail regularly gets a bad rap as an exclusively outbound-focused tactic that doesn’t keep up…

Email is the delivery vehicle for 11% of credit card offers, second only to card issuer…

Direct mail is deceiving. Marketers often write it off as too expensive to create, produce and…

There is still a high level of uncertainty about the status of mail delivery in Canada.…

Direct mail is a tightly controlled message, delivered right into the hands of a target market.…

We all want our direct mailing/marketing programs to be successful and DM (Direct Marketing) Boosters can…

As I mentioned in Part I of this series, we all want our direct mail/marketing programs…

The rise of email marketing during the 21st century has somewhat eclipsed the importance of direct mail.…

Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney Looking for a new application to…

The sweet spot of digital technology plus direct-mail effectiveness is out there, just waiting for you…