A challenge businesses face is generating returns from marketing strategies; and while bigger and more well-known …
Latest in Digital Marketing
Even though everyone has heard of digital ad fraud, some still don’t believe it is much …
Overview This guide informs organizations about the Office of the Privacy Commissioner of Canada’s (OPC) mandate …
Just because sales were happening while you were doing digital marketing doesn’t mean those sales were …
The Norwegian Consumer Council just published a fantastic new report: “Time to Ban Surveillance-Based Advertising.” From …
Whether you’re running a small company or a major corporation, marketing is a key factor in …
Recently I was invited to speak to some members of Parliament in the UK. They are …
- AIDigital MarketingMarTech
Engage with the machine: 3 pieces of tech to help ‘win’ digital marketing
by Phillip Othen 2 mins readAI, machine learning and “propensity modelling” are already showing their potential, says Phillip Othen, Senior Writer …
- Digital Marketing
The Illusion Of Digital Marketing Is Not Marketing
by Dr. Augustine Fou 2 mins readThe topic of fraud and waste in the programmatic digital advertising has been covered extensively before. So, …
Brands need big ideas to earn fame, but even though most media spend goes on digital, …
- Digital Marketing
An advertiser roadmap for life without the third-party cookie
by Andy Oakesby Andy Oakes 2 mins readExploring with Rob Webster: There are a lot of articles right now on the demise of …
- Digital Marketing
The Big Reset: Advertising Effectiveness in a Privacy-First World
by Dana Toeringby Dana Toering 2 mins readCookies have been foundational to programmatic advertising for more than a quarter century. Now that they …
