Is this the beginning of the end for the hated tracking cookie consent pop-up? A flagship…
Category:
Digital Marketing
Recently a story made headlines that provided a real-life lesson on the importance of marketers verifying…
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the…
Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI…
A challenge businesses face is generating returns from marketing strategies; and while bigger and more well-known…
Even though everyone has heard of digital ad fraud, some still don’t believe it is much…
Just because sales were happening while you were doing digital marketing doesn’t mean those sales were…
The Norwegian Consumer Council just published a fantastic new report: “Time to Ban Surveillance-Based Advertising.” From…
Whether you’re running a small company or a major corporation, marketing is a key factor in…
Recently I was invited to speak to some members of Parliament in the UK. They are…
AI, machine learning and “propensity modelling” are already showing their potential, says Phillip Othen, Senior Writer…
