E-commerce applications and login portals were the most common targets of advanced persistent bots. Bots make…
Category:
Digital Marketing
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We peek behind the curtain of banners and gimmicks that go too far Digital ad fraud…
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Is this the beginning of the end for the hated tracking cookie consent pop-up? A flagship…
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Recently a story made headlines that provided a real-life lesson on the importance of marketers verifying…
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the…
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Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI…
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A challenge businesses face is generating returns from marketing strategies; and while bigger and more well-known…
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Even though everyone has heard of digital ad fraud, some still don’t believe it is much…
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Overview This guide informs organizations about the Office of the Privacy Commissioner of Canada’s (OPC) mandate…
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Just because sales were happening while you were doing digital marketing doesn’t mean those sales were…
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The Norwegian Consumer Council just published a fantastic new report: “Time to Ban Surveillance-Based Advertising.” From…
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Whether you’re running a small company or a major corporation, marketing is a key factor in…
