The Direct Marketing Association of Canada is proud to announce that World Vision, a Canadian aid and …
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Latest in Digital Marketing
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What is the 3ve Digital Ad Fraud Investigation?
by adminby admin 2 mins readn November, the digital advertising world was rocked with news that the FBI had taken down …
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A winning operating model for digital strategy
by adminby admin 2 mins readDigital is driving major changes in how companies set and execute strategy. New survey results point …
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RMA’s Certified Digital-First Marketer Program
by adminby admin 2 mins readThe RMA Certified Digital-First Marketer Program is designed for Brand or Agency team members who need to create …
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How experiential retail and live promotions can increase sales in-store
by adminby admin 2 mins readOnline shopping is quick and easy – but 80% of customers say that physical stores are …
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Canadian marketers not keeping pace with disruption
by adminby admin 2 mins readTORONTO, Sept. 20, 2018 /CNW/ – New research shows that Canadian marketers have been slow to respond to …
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Ad Fraudsters Are Becoming More Sophisticated
by adminby admin 2 mins readA few weeks ago, the FBI announced that it worked with several companies in the ad …
In late November, the Justice Department unsealed indictments against eight people accused of fleecing advertisers of …
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The State of Privacy and Data Protection in Canada
by adminby admin 2 mins readThe following is an open letter from The Privacy Commissioner of Canada to Minister Bains, the …
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How to prepare for a world where consumer reviews trump advertising
by adminby admin 2 mins readFor marketers looking to survive in a world where they are competing with customer reviews, it’s …
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by adminby admin 2 mins readAs stated by CRTC: “Canada’s new anti-spam law was passed in December 2010 and, following a …
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French Data Protection Authority Fines Google $57 Million under GDPR
by adminby admin 2 mins readThe CNIL, the French data protection watchdog, has issued its first GDPR fine of $57 million (€50 million). (Editor’s Note: details …
