I’ve witnessed the entire arc of the evolution of digital marketing – from 1995 when we…
Category:
Digital Marketing
Two weeks ago in “Reviewing The Rot” I wrote about Krzysztof Franaszek who heads up Adalytics. This week, Adalytics made…
- Digital Marketing
Protecting Your Marketing Realm: 7 Ad Fraud Prevention Tips for Marketers
by Austin PagePhoto credit: Unsplash.com So, you’ve just launched a brilliant new ad campaign. The visuals are stunning,…
Source In the dynamic landscape of the business world, where change is the only constant, companies…
- Digital Marketing
The House of Cards Crumbles: Why the Bell Media Layoffs and Government’s Failed Media Policy are Connected
Bell’s announcement this week that it is laying off thousands of workers – including nearly 500 Bell Media…
- Digital MarketingPrivacy & Data Protection
Opting In-n-Out: Five key analyses for adtech privacy law compliance
by Andrew FolksMedia companies and online businesses must comply with abundant diverging privacy and data protection law requirements…
You don’t need cookies to track conversions, why? Because the conversions you were tracking with third…
The recent binding decision from the European Data Protection Board on Meta’s personalized advertising practices might just be…
- Digital MarketingeCommerceEmail MarketingRetailSearch MarketingSocial Media Marketing
Guidance for businesses doing e-marketing
Revised: January 2020 Overview This guide informs organizations about the Office of the Privacy Commissioner of…
Definition of Dark Patterns In the ever-evolving digital landscape, the term “dark patterns” has emerged as…
- customer experienceDigital MarketingEthicsPrivacy
Rejecting harm: UK regulators crack down on design dark patterns
Ross Webster is a consultant at The Lucid Privacy Group and NDA’s regular columnist. Lucid provides practical…
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