If you are any kind of marketer with any kind of budget you’ve recently been told…
Category:
Digital Marketing
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What if I told you that advertising for major brands like Sony, Pepsi, and the NFL…
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I’ve witnessed the entire arc of the evolution of digital marketing – from 1995 when we…
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Two weeks ago in “Reviewing The Rot” I wrote about Krzysztof Franaszek who heads up Adalytics. This week, Adalytics made…
- Digital Marketing
Protecting Your Marketing Realm: 7 Ad Fraud Prevention Tips for Marketers
by Austin PagePhoto credit: Unsplash.com So, you’ve just launched a brilliant new ad campaign. The visuals are stunning,…
- Digital Marketing
The Impact of Digital Marketing on Employee Engagement and Internal Communications
Source In the dynamic landscape of the business world, where change is the only constant, companies…
- Digital Marketing
The House of Cards Crumbles: Why the Bell Media Layoffs and Government’s Failed Media Policy are Connected
Bell’s announcement this week that it is laying off thousands of workers – including nearly 500 Bell Media…
- Digital MarketingPrivacy & Data Protection
Opting In-n-Out: Five key analyses for adtech privacy law compliance
by Andrew FolksMedia companies and online businesses must comply with abundant diverging privacy and data protection law requirements…
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You don’t need cookies to track conversions, why? Because the conversions you were tracking with third…
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The recent binding decision from the European Data Protection Board on Meta’s personalized advertising practices might just be…
- Digital MarketingeCommerceEmail MarketingRetailSearch MarketingSocial Media Marketing
Guidance for businesses doing e-marketing
Revised: January 2020 Overview This guide informs organizations about the Office of the Privacy Commissioner of…
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Definition of Dark Patterns In the ever-evolving digital landscape, the term “dark patterns” has emerged as…
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