Data Marketing

Initially, electricity was shrouded in fear. It was a mysterious force, whose fast commercialisation (due to…

Canada’s biggest grocer is testing a new plan to profit off the consumer data it collects…

There’s a new compiler at the helm of our monthly list of data breaches, following the…

The amount of data we produce every day is truly mind-boggling. There are2.5 quintillion bytes of…

The question of how to ensure that technological innovation in machine learning and artificial intelligence leads…

One evening while relaxing by the fireplace, I browsed the Williams Sonoma website on my iPhone…

Online tools which track user behaviour for advertisers have been found on a swathe of EU…

A recent survey of  directors, CEOs, and senior executives found that digital transformation (DT) risk is their #1…

Following Marriott’s data breach, FTC regulations required the hotel chain to reach out to its entire email list of…

Why are Canadian businesses often caught violating customers’ privacy rights, not protecting personal data they hold…

As is obvious from seemingly incessant news reports of data breaches, businesses often do not adequately protect all…

There is an old Zig Ziglar quote that says: “The top salesperson in the organization probably missed more…