A Canadian Software Group is seeking strong SSIS-based developers who love to solve the types of …
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Intent data acts as a kind of bat signal, cutting through the darkness. I’ve written recently …
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Why You Don’t Really Need A 360-Degree View Of Your Customers
by Lizzy Foo Kune 2 mins read“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the …
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The Role of Zero Party Data in the Future of Loyalty Marketing
by Tim Collinsby Tim Collins 2 mins readHistorically Loyalty Marketing has been fueled by behavioral data gathered over time from customer interactions. It …
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Zero-party data: The new marketing frontline for luxury
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Why It’s Time for Business Leaders to Take Greater Accountability on Data Privacy
by Rick Farnellby Rick Farnell 2 mins readWith the rise of hybrid-cloud and multicloud systems, a comprehensive strategy is needed to maintain control …
- customer experienceData Marketing
Zero Party Data and the Loyalty Practitioner
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Business practices around personal data continue to trail consumer expectations.
by adminby admin 2 mins readA report released Tuesday by KPMG looks at the growing concerns among consumers about data collection …
- Data MarketingPrivacy
Data Privacy Is Marketing’s Biggest Challenge: Here’s Why That’s a Good Thing
by Tim Glombby Tim Glomb 2 mins readRecent regulations across the world are forcing brands to get personal again Personal data collection is …
Canada’s privacy journey and the road to digital ID It’s an all too familiar situation: you …
The consumer privacy awakening has begun. Slowly but surely, individuals are realizing that what they thought …
While data may be the new oil, businesses can no longer view it as an asset …
